Skip to content

What’s new

Product updates, improvements, and fixes — the latest changes to WallaB.AI.

  1. New

    Subscriber migration importer

    Bring your existing subscribers with you — import a Recharge export, or any platform, with the generic CSV template.

    Switching to WallaB no longer means starting over. Upload a CSV of your existing subscribers and their plans, review a full dry-run validation report — every row checked, nothing written — then commit the import once it is clean.

    Prefer to start fresh, or just kick the tires? Add subscribers one at a time instead — the import page offers both paths. Imports never charge anyone and never send email: billing stays untouched until each subscription's own next billing date.

  2. New

    WallaB Developer Platform: MCP server

    Query your subscription-retention data from AI assistants over the Model Context Protocol.

    WallaB read-only data API is now available over the Model Context Protocol (MCP) — connect an AI assistant or agent (such as Claude) to WallaB through a standard remote MCP connector and let it securely read your subscription data on your behalf.

    The MCP server is a thin adapter over the same data API: the same owner-created API keys, the same Growth-plan gate, the same per-key rate limits. It exposes read-only tools for entitlements, subscriptions, the metrics summary, selling plans, and cancel-save outcomes — nothing that can change your data.

    Available on the Growth plan and above.

    Connect a remote MCP client to:
      https://wallab.ai/api/mcp
    Authorization: Bearer wlb_your_key_here
  3. New

    WallaB Developer Platform: data API

    A tiered, read-only REST API for your own systems and dashboards.

    Create scoped API keys in Settings and read your entitlements, subscriptions, retention metrics, selling plans, and cancel-save outcomes from your own systems.

    Cursor pagination, per-key rate limits by plan, and machine-readable OpenAPI and llms.txt so tooling and AI agents can discover the API. Available on the Growth plan and above.

  4. NewImprovement

    Native Shopify selling-plan sync

    Your subscribe-and-save plans now sync natively to Shopify selling plans.

    Shoppers subscribe through your theme's own product form, and see a clear cadence and discount label in the cart and at checkout — no separate widget, and purchases flow through Shopify native checkout.

  5. New

    Trials, founding-member discount and referrals

    New adoption incentives to grow your subscriber base.

    Offer free trials, a founding-member discount, and referral rewards to bring more shoppers onto subscriptions.

  6. New

    Build-a-box bundles

    Let shoppers build and customize their own subscription boxes.

    Define bundles in the admin, and let subscribers customize what is in their box from their portal.

  7. New

    Retention and win-back campaigns

    Automated messaging and win-back campaigns, with scheduling and pacing.

    Reach lapsed and at-risk subscribers with scheduled, rate-paced campaigns. Fallback messaging is multilingual so customers hear from you in their language.

  8. New

    Subscriber migration importer

    Bring your existing subscribers into WallaB from a CSV.

    Import subscribers with a guided CSV importer, including a Recharge-shaped adapter and a generic mapping for other platforms.